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Navigate VAT Pricing on Shopify: Show Prices with VAT Clearly

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In the dynamic world of online retail, transparency in pricing is crucial. For Shopify store owners, this means ensuring that customers understand the cost of products, including Value Added Tax (VAT). The concept of Shopify show price with VAT addresses this need by displaying dual prices – with and without tax – providing clarity to both B2B and B2C customers. This blog post delves into the importance of this feature and explores the role of the shopify tax included app in enhancing customer experience.

Understanding Shopify Show Price with VAT

The Shopify show price with VAT feature is designed to eliminate confusion regarding product prices. This functionality is particularly important in regions where VAT is a significant component of the pricing strategy.

Why Show Prices with VAT?

Transparency: Displaying prices with VAT fosters transparency, allowing customers to understand the exact cost of a product, including tax.

Dual Pricing Strategy: By showing prices both with and without VAT, businesses can appeal to both individual buyers and businesses, who might have different needs regarding price display.

Compliance: In many regions, displaying prices inclusive of VAT is not just a convenience but a legal requirement.

Features of the Shopify Tax Included App

The shopify tax included app plays a pivotal role in effectively implementing VAT pricing on your Shopify store. Here’s what you can expect from this app.

Dual Price Display: The app allows for the display of VAT-inclusive and exclusive prices on product pages, making it easier for customers to understand the dual pricing rates.

Customizable Display Options: Store owners can personalize the display of VAT prices in terms of color, style, position, size ratio, and labels to align with their store’s design and branding.

Flexible Tax Rate Display: It offers the flexibility to show VAT tax rates in percentage or a fixed amount, enhancing the clarity for customers.

Implementing VAT Pricing on Your Store

Display on Various Pages

With the Shopify show price with VAT feature, you can display VAT-inclusive and exclusive prices on various pages like home, catalog, product, and search result pages, ensuring that customers are informed about the pricing no matter where they are in your store.

Specific Product and Regional Settings

The app allows for the restriction of VAT pricing displays to specific products, collections, or regions. This level of customization ensures that the pricing strategy is tailored to different market needs.

Customization of Text and Style

Store owners have the freedom to modify the incl./excl. text color, style, position, and even the price labels, providing a seamless and integrated look that matches the store’s aesthetics.

Enhancing Customer Experience

Clear Communication of Pricing

The main benefit of Shopify’s show price with VAT feature is the clear communication of pricing to customers. This clarity helps in building trust and reducing cart abandonment rates.

Catering to Diverse Customer Base

The dual pricing strategy is particularly beneficial for stores that cater to both individual consumers and businesses. It allows for transparent pricing that meets the different needs of these customer groups.

Streamlining Negotiations

For B2B transactions, showing before-tax prices opens up channels for negotiation, which is a common practice in business dealings.

Optimize Your Store’s Pricing Strategy with Shopify Show Price with VAT

Expanding on the capabilities of the Shopify show price with VAT feature, it’s essential for store owners to understand how this can be a strategic tool in pricing optimization. This section will explore further applications and benefits of integrating VAT pricing in your Shopify store, utilizing the shopify tax included app.

Enhancing Price Clarity for International Customers

In a global marketplace, accommodating international customers is key. The Shopify show price with VAT feature ensures that international customers are not left guessing about the final cost of products, which includes local tax rates.

Benefits for International Sales:

  • Adaptability to Various Tax Regimes: Automatically adjusts prices to include the appropriate VAT for different countries.
  • Increased Trust and Transparency: Clear display of pricing reduces confusion and builds trust among international customers.

Streamlining Backend Tax Management

The shopify tax included app isn’t just customer-facing; it also simplifies backend tax management for store owners. By accurately calculating and displaying VAT, it reduces the workload associated with tax compliance.

Simplifying Tax Compliance:

  • Automated VAT Calculation: Reduces the risk of errors in tax calculation, ensuring compliance with local tax laws.
  • Efficient Tax Reporting: Facilitates easier and more accurate tax reporting, saving time and resources.

Personalizing Customer Experience

Personalization in e-commerce extends to pricing displays. The Shopify show price with VAT feature allows for customization that resonates with your brand and appeals to your target audience.

Customization Features:

  • Branding Alignment: Customize the look and feel of VAT-inclusive and exclusive prices to match your store’s branding.
  • Targeted Display Settings: Choose where and how VAT prices are displayed, based on customer location or preferences.

Leveraging VAT Pricing for Promotions

Promotional strategies can be enhanced using the shopify tax included app. By showing the breakdown of prices with and without VAT, customers can appreciate the value and savings more clearly during sales and promotions.

Promotional Advantages:

  • Clear Display of Discounts: Show customers exactly how much they are saving, both before and after tax.
  • Enhanced Appeal of Offers: Transparency in pricing, especially during promotions, can lead to increased customer interest and sales.


Implementing the Shopify show price with VAT feature is an effective way to enhance transparency and trust in your Shopify store. Coupled with the functionalities of the shopify tax included app, it provides a comprehensive solution for clear and compliant pricing strategies. By adopting these features, Shopify store owners can ensure a better shopping experience for their customers, resulting in increased satisfaction and potentially higher sales.

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